Top Innovator of 2013
Who did Fast Company name Top Innovator of 2013?
“Apple is up there with Nike, Disney, Coke, and Sony. But even the best brands require care and investment if they are to retain its energy and vitality. To me, marketing is about values. The Apple brand has clearly suffered from neglect in this area in the past few years. We need to bring it back but not by speaking about speed and feeds, not about pros and cons or why we are better than windows. Nike never talks about the price they instead honor great athletes. That is who they are and what they are about." -- Steve Jobs