A $624 Billion Tribute To Simplicity

Last week Apple surpassed Microsoft's record and became the world's highest valued company, at $624 Billion.

Today's slice of Insanely Simple:
The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.


If you assume the book was made merely to praise Apple, it is worth pointing out that one of the 12 principles underlying the Agile Manifesto is: "Simplicity, the art of maximizing the amount of work not done - is essential". 


Apple doesn't own the idea of simplicity; But it sure is an awesome example of it.
Todd Hopkinson