Insanely Simple

I love this book - Insanely Simple.

Ken Segall is responsible for the 'i' in Apple's iMac. He's a creative director who worked with Steve Jobs at Apple and NeXT, in addition to a slew of experiences with Dell, Intel, and others, from which he shares a ton of anecdotes and experiential wisdom from the trenches.

I have this day-dream where I win a ticket to see one of Ken Segall's talks. Or better yet, he comes and speaks where I work!

Read a sneak peak of Insanely Simple here.
Todd Hopkinson