From Apple To LoveFrom

Jony Ive’s departure from Apple has some people speculating. Some are concerned about Apple’s direction and leadership. But what does it really mean? For Apple, probably not much at this point. It’s the loss of a pretty major talent at a company full of majorly talented people. Apple’s direction without Jobs at the helm is going where it is with or without Ives.

In my view what it really means for every day consumers is that Apple’s loss is potentially a much bigger gain for us. Ive’s new company will serve clients other than Apple. I anticipate watching Steve Job’s right-hand-man move beyond the role of just Steve’s favored design partner at Apple to something that is separate, new, and fully his own.

Todd Hopkinson