From Apple To LoveFrom

Jony Ive’s departure from Apple has people sweating. It has people speculating. It has people concerned about the direction of Apple, about their leadership. What does it mean though? It really simply means that Apple is losing a massive design talent with an incredible shared history.

Apple’s loss is a potentially bigger gain for everyone. Ive’s new company will serve client’s not limited to Apple alone. The talent from Ive and company can (and should!) extend beyond the walls of the Apple ecosystem. As an enthusiast and technologist intimately engaged with Apple technology, I look forward to seeing what Ive’s company LoveFrom will do and become. I anticipate watching Steve Job’s right-hand-man move beyond the role he would always inhabit at Apple to something that is fully new and his own.

Todd Hopkinson