Apple After 1984

 A long time ago Steve Jobs introduced Apple's groundbreaking  1984 ad . Big brother spits propaganda from his screen at the captive audience. A hero races forward, chased by guards, heaving a hammer through the screen, breaking Big Brother's control over the crowd. When Jobs showed the ad for the first time, he prefaced it with a setup story: " It is now 1984.. ." What follows below is the next chapter in the story, as it unfolds, right now...

A long time ago Steve Jobs introduced Apple's groundbreaking 1984 ad. Big brother spits propaganda from his screen at the captive audience. A hero races forward, chased by guards, heaving a hammer through the screen, breaking Big Brother's control over the crowd. When Jobs showed the ad for the first time, he prefaced it with a setup story: "It is now 1984..." What follows below is the next chapter in the story, as it unfolds, right now...

Back To The Story...

 ...It is now 2018. Decades ago a hero stood up to the menace of an industry dominated and stifled by Big Tech.

...It is now 2018. Decades ago a hero stood up to the menace of an industry dominated and stifled by Big Tech.

 "Think Different" became a rallying cry that reinforced Apple's approach to creating products to empower the human mind - and therefore individuals - to "make a dent" in the universe.

"Think Different" became a rallying cry that reinforced Apple's approach to creating products to empower the human mind - and therefore individuals - to "make a dent" in the universe.

What's Past Is Prologue

 What's past is indeed prologue and Big Tech has reemerged. It appears that yet again Big Tech wants it all.

What's past is indeed prologue and Big Tech has reemerged. It appears that yet again Big Tech wants it all.

Big Tech's Self-serving War On People

 The populace feels a controlling thumb pressing them to sit and gape at their screens and dumbly intake a steady flow of behavioral manipulation and programming. Behavior design and psychological manipulation are effective tools of influence and control.

The populace feels a controlling thumb pressing them to sit and gape at their screens and dumbly intake a steady flow of behavioral manipulation and programming. Behavior design and psychological manipulation are effective tools of influence and control.

Big Tech/Brother

 Big Tech employs censorship and information ops to control and manipulate users. These incidents appear to be increasing. Are the players in Big Tech coordinating these activities?

Big Tech employs censorship and information ops to control and manipulate users. These incidents appear to be increasing. Are the players in Big Tech coordinating these activities?

 What is Apple's place in the landscape of Big Tech dominion? Is Apple a champion for free expression and human-empowered potential, or a cynical corporate combination bent on dominating the entire industry as part of the Big Tech hegemony?

What is Apple's place in the landscape of Big Tech dominion? Is Apple a champion for free expression and human-empowered potential, or a cynical corporate combination bent on dominating the entire industry as part of the Big Tech hegemony?

 Has Apple joined Big Tech? Will Big Tech oppress the masses? Has the hero that defeated Big Tech in the  1984 ad  now joined those striving for power & control at the expense of the people?

Has Apple joined Big Tech? Will Big Tech oppress the masses? Has the hero that defeated Big Tech in the 1984 ad now joined those striving for power & control at the expense of the people?

 Is " the negation of the negation " manifesting itself in Apple? Is the hero becoming the villain she once defeated?

Is "the negation of the negation" manifesting itself in Apple? Is the hero becoming the villain she once defeated?

To Be Continued...

 

 

 

 

"If you believe in freedom of speech, you believe in freedom of speech for views you don’t like.” -- Noam Chomsky

 

Todd Hopkinson